Informa Markets is launching an annual dedicated online platform for pharmain May (17-28th), CPhI Discover – designed to encourage suppliers and customers to source, meet and discover – providing the industry with a new synergistic offering to sit alongside CPhI’s portfolio of in person events.
In the last year, the pharma industry has adapted its approach to meeting new partners and existing customers, with wider pools of suppliers now needed, putting greater pressure on resources to find and evaluate partners before advancing discussions. In response, CPhI Discover will empower the industry with tools to discover and meet new partners remotely, but also, to maximise the value they get from future in person events by helping evaluate more partners in advance and pre-qualify the best leads.
“There’s been a subtle shift in the way pharma sources new leads and moving forward, we expect to see pharma companies with the highest growth rates utilising a multi-platform approach, especially as the industry expands and competition for the best partners increases. Practically, this means starting conversations with new customers much earlier and ensuring companies fully maximise the value they get from one of their most precious commodities, the events they attend in person,” commented Cara Turner, Brand Director at Informa Markets.
CPhI Discover will delivera first-class content programme, an online pharma marketplace with the latest pharma innovations from top industry names, as well as an immersive virtual matchmaking experience.
The ten-day long event will play host to 13,700 visitors and 570+ global exhibitors, with three days of industry leading content consisting of over 20 keynotes, webinars and podcasts providing insights from thought leaders. Additionally, CPhI Discover will also include five days of virtual meetings in week two, affording more time to meet greater numbers of potential suppliers, and from anywhere in the world.
Significantly, CPhI data shows 79% of attendees to its previous digital edition – the CPhI Festival of Pharma – had not attended an in-person event before. In fact, digital platforms are expected to sit alongside in person and direct to customer programmes, bringing-in new, complementary audiences to the CPhI ecosystem. Additionally, CPhI Discover, thanks to its flexibility in scheduling, also delivers a high proportion of C Suite and above attendees (over 30%) – meaning exhibitors meet the people that matter.
“The benefit of a platform like this is that you can meet far greater numbers of people spread over the course of ten days – and widen your industry network – but it also means attendees can pre-qualify the most promising leads to take forward into in-person events. This will not only save pharma companies time in terms of evaluation and meeting logistics, but it will also transform the value they get from future CPhI events,” added Turner.
In a further improvement, networking and connecting at CPhI Discoverhas been reimagined, with a new filtering system that reduces the labour intensity of preparing for the event – particularly in terms of registration. Allowing customers to quickly put together their ideal list of targeted leads.
“Registration has been augmented to make it as easy and user-friendly as possible in order to best maximise the customer experience. The use of progressive profiling means profiles are built quickly and intuitively so that when the event goes live, you can concentrate solely on meeting partners and watching content. Through the reimagined search tool and dedicated filters, it is now much easier to find the people you are looking to connect with, either at CPhI Discover or later in the year at one of our in-person events. This type of intelligent hybrid approach, with smart targeting is very much the future of how we will do business in pharma” added Nicola Souden, Brand Manager at Informa Markets.